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More Apps Removed from Windows Phone Because of an Obvious Reason

UK banks no longer supporting Windows Phone apps

Nov 7, 2016 06:17 GMT  ·  By
TSB tells users to turn to the browser in order to access accounts
   TSB tells users to turn to the browser in order to access accounts

Windows Phone’s market share has dropped below the 1 percent threshold, and with Microsoft remaining tight-lipped on its mobile plans, it was only a matter of time until developers started leaving the platform as well.

And after several top apps were removed from the store, including here PayPal, eBay, and Amazon, it turns out that banks are one by one giving up on their Windows Phone apps as well, switching the focus to Android and iOS.

TSB Bank in the United Kingdom no longer has a Windows Phone app, and a message posted on its website provides the same recommendation as in pretty much every other similar case: users who want to access their accounts from a Windows Phone can point the browser to the online version of their website.

“TSB's Mobile Banking app for BlackBerry and Windows devices is no longer available to use or download. However, you're still able to visit tsb.co.uk on your phone's internet browser for a fully mobile friendly experience,” a notification posted on the website reads.

Furthermore, reddit user /u/screespots reveals that other banks in the region dropped support for Windows Phone too, including Halifax, Bank of Scotland, and Lloyds. Some have pulled their apps already, while others are no longer updating them, and NatWest and Barclays are the only big names that are still investing in Windows Phone.

Devs saying goodbye to Windows phones

Unfortunately, this is becoming more like a trend on Windows Phone today, and more developers seem to consider their options when it comes to mobile apps, especially because Microsoft itself doesn’t seem to be too interested in overhauling its mobile business.

The United Kingdom is living proof that Microsoft’s strategy doesn’t help Windows Phone, as the operating system had a market share of 11.2 percent last year, but dropped to no less than 4.9 percent in 2016.

Redmond reiterates its commitment to Windows Phone on every occasion, but on the other hand, the company remains tight-lipped on the hardware side of the mobile vision, with rumors pointing to an imminent demise of the Lumia brand.